Encourage and incentivize followers to use your hashtags. When someone does use your branded hashtag, retweet them. Use the explore tab to see if your hashtag idea is already being used. Your hashtag needs to be easy to spell and easy to remember. To help followers find your content you can create a hashtag for your brand or campaign. Use a service like RiteTag or Hashtagify to find the right hashtags for you based on real-time engagement. Once you have your hashtag strategy in place, it’s time to post. Do not add popular hashtags to your content if they have no relevance. Different days will have different trending topics like #TuesdayThoughts or #WisdomWednesday so check often. You will see the top 5 trending topics listed first. You can adjust your trends settings and even see local trends.Īn easy way to see trends is to visit Twitter on the mobile app. Remember to add value to the conversation. Look for hashtags that are in line with your brand and content so you can take advantage of trending topics. If you click the Explore tag on Twitter you can see what is trending. See what combinations work best for your audience. You could use a brand hashtag and a niche hashtag on one post and a topic hashtag on another. Current trends: topics that are popular currently.Daily trends: Topics that are popular on certain days of the week, such as #MotivationMonday.Niche hashtags: Specific to your field of work.Topic hashtags: About the topics that you are creating content around.You can work with a variety of hashtags from brand hashtags, topic hashtags, niche hashtags, daily trends, and current trends. There are different hashtag types you can use. Research the hashtags that are popular with your niche. While you can add many hashtags within the character limit, Twitter recommends using just one or two. Choose your hashtags carefully for each post, and make sure to vary hashtags from post to post. Here are some best practices when using hashtags: Don’t overload on hashtags Hashtags are important because they allow users to group topics and conversations. Hashtags help searchers find your content and increase your following. So what does a good hashtag strategy look like on Twitter in 2023? Let’s dive in.īuilding an effective Twitter hashtag strategy in 2023 That has always been true and it is still true today, even with the array of changes brought on since going private in 2022. One of the keys to unlocking Twitter is total hashtag mastery. That means it should very much a part of your marketing playbook. While TikTok has taken much of the social media limelight recently, Twitter continues to add new users and has actually risen in popularity with Gen Z-one of the largest pools of consumers. Despite recent controversies, Twitter remains a very active and unique social media platform in 2023.
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